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Advertising Sales Training Course
Master the Skills of an Advertising Sales Professional
Advertising Sales is a course targeted specifically at the advertising sector.The programme is modular in design, allowing you the flexibility to run the programme over a time period that suits you.
Typical course duration is 1 – 3 days.
‘...by working around you, we ensure minimum interruption to your business ...’
Adapting for Constant Change
The world of media is constantly evolving, and customers are faced with more options to advertise than ever before.
Whether you sell more traditional advertising mediums, such as publishing, or new technology digital products, we will ensure the material is specifically adapted to your unique business.
Benefits and Outcomes
Is your market place overcrowded with competitors selling new media, and old?
How can you make copy sell?
Do you differentiate how your product generates response?
Ever been frustrated when selling through advertising agencies?
The programme will show you how to put into practice, effective field sales techniques used by the world’s top companies.
companies. It is based on our highly successful Excelling in Sales Essentials Programme, and is specifically designed to meet the needs of the advertising professional.
By attending an Advertising Sales programme, you will:
- Complement your natural selling style with a tried and tested sales structure used by the world’s top media companies
- Understand media/campaign plans
- Be able to design copy so that response is maximised, and be able to use this technique to up sell your programmes
- Differentiate your product, establishing why a customer should buy your advertising medium
- Know how to manage your time effectively to achieve the highest return possible
- Understand the decision-making process and know how to sell through advertising agencies
- Explore ways of introducing yourself to a customer that creates interest and grabs their attention
- Develop your current sales presentations and make them more dynamic
- Be able to use sales collateral more effectively, using statistics (e.g. reach) more effectively
- Become more structured in how you handle customer objections
Who are our training consultants?
Our specialist advertising training team has extensive experience in the advertising field. We have held senior management and sales positions with FTSE 250 media companies, and have sold at every level, including telesales, field sales and account manager.
Who have we trained?
Lammore’s advertising clients include:
Yellow Pages:
- Extensively worked with both managers and sales people at all levels over a 4 year period
Google:
- Trained Ad words team
AutoTrader:
- Trained both on-line and publishing teams on a retained basis over 3 years
- We also developed and rolled out a Sales Accreditation Process across the business
Opodo:
- Worked with advertising and key account management teams
Adviva (online advertising):
- Developed account management and buying teams
Vibrant Media (online in-text advertising):
- Key account management programme
Archant Group:
- Trained both telesales and field sales teams. Developed sales strategy for launch of new products
Dodds Publishing (publishers of House of Commons Magazine):
- Telesales workshops
Todays Magazines:
- Telesales workshops
Who should attend?
- All salespeople
- Account managers
- Sales managers
- New media & publishing companies customer service representatives
Please contact us for
further information.
Download course information here (PDF)