Business Finance Training for Sales Executives

Understanding Enhances Credibility

The aim of this programme is to equip salespeople with an insight into the financial workings of a business.

The programme is modular in design, allowing you the flexibility to run the programme over a time period that suits you.

Typical course duration is one half day – 3 days.

‘...by working around you, we ensure minimum interruption to your business ...’

Confidence to Discuss Business Finance

Credibility with business clients is an essential ingredient of success for any sales executive.
Our research reveals that many potential buyers are frustrated by salespeople who do not understand the intricacies of running a business.

We give sales people the confidence to discuss business finance in a way that enhances their credibility with business clients.

Interactive Programme

The programme is interactive and fun giving delegates an overview of profit & loss, the balance sheet and cash flow forecasting. Learning is enriched by working through scenarios that involve getting underneath the headline data contained within the key business financial controls and using this insight to build a greater understanding of the challenges involved in running a SME.

By attending the Financial Awareness For Sales Course, You will learn:

Financial awareness- why is it important?
Commercial awareness
The profit & loss account
The balance sheet
Cash flow forecasting
Business turnaround exercise

Who should attend?

Sales Executives
Sales Managers
Non financial business people needing to get a basic appreciation of business finance

Please contact us for further information.
Download course information here (PDF)